So why is misinformation so prevalent? Misinformation is particularly abundant on the web because much of the misinformation on the web is shared by people that do not know they are sharing misinformation. This is why our work in misinformation and disinformation is so critical.
Another reason why misinformation is so prevalent is because it’s easy. Who’s going to fact check the rich, the famous, the powerful? It’s so easy to create and influence people when there is no repercussions to spreading misinformation. Sure you might be called a liar, liar, pants on fire, but your message has been broadcasted and will be received and shared by your followers.
Misinformation combined with social media is the cheapest, fastest, and easiest way to get your message broadcasted across the world.