What are the types of misinformation? There are six different categories of misinformation that we focus on because this is where the majority of misinformation originates.
When opinions spread misinformation that influence your life or your money this is when they need to be checked. Opinions are the easiest to identify because they are often formed in a specific sentence structure using a pronoun followed by a belief construct. Using a massive word thesaurus we quickly identify opinions.
Half-truths are a deceptive statement by misrepresenting reality by only telling part of the truth or by altering the time sequence of truths. These seeded truths are the most difficult to disprove because there’s a truth woven into the lie. Half-truths are the greatest source of misinformation on the web and is where we spend most of our time.
- Story Telling
The irony of this type of misinformation is that we’re taught as young children that story telling is acceptable. Humans innate desire to story tell creates opportunities for exaggeration and hyperbole. As adults we can’t help but to stretch the truth; and even protect our integrity by calling our lies – embellishments. Fortunately, story telling is often filled with white lies, anecdotes, and have a narrative setting allowing us to quickly identify this type of misinformation.
- Satire or Parody
Smartly written satire and parodies can dupe even the best investigative journalists. Can you tell which ones of these is the official Twitter account of Donald Trump? You can find the answer below.
Humans are much better than AI at identifying satire and parody, but misinformation of this type takes time considerable event to authenticate. This is why we need your support. BTW, the first one is the official account.
False and misleading information is spread deliberately to deceive. This is the most sinister type of misinformation and includes: fraud, impersonation, spear phishing, propaganda, and elaborate hoaxes with the intent to deceive you. The good news is that once fraud is identified it can be quickly stopped. Each time disinformation is discovered our machine learning improves to protects you and the world from fraud.
- Deepfakes & Shallowfakes
When artificial intelligence (AI) is used to manipulate content it is very difficult to discern the deepfake from the truth. We use our own private blockchain to verify the origin of the content. With your support we can make our private blockchain available to news agencies across the world.