We need your help.
Your support helps us indentify misinformation and disinformation on the web. Here is how we do it.
Learn More About Misinformation and Disinformation
Every dollar you give supports efforts to seek the truth. Our algorithms are trained to identify red flags and when something doesn't look right we manually review the content, the source, and verify the validity of the content. We dig deep.
How do we identify misinformation?
Each type of misinformation has an unique identifier. Once indentified the misinformation is categorized by type and then placed into a processing queue. You support us develop technology to allocate resources to manual reviews.
What are the types of misinformation?
When opinions spread misinformation that influence your life or your money this is when they need to be checked. Opinions are the easiest to indentify because they are often formed in a specific sentence structure using a pronoun followed by a belief construct. Using a massive word thesaurus we quickly identify opinions.
Half-truths are a deceptive statement by misrepresenting reality by only telling part of the truth or by altering the time sequence of truths. These seeded truths are the most difficult to disprove because there's a truth woven into the lie. Half-truths are the greatest source of misinformation on the web and is where we spend most of our time.
3. Story Telling
The irony of this type of misinformation is that we're taught as young children that story telling is acceptable. Humans innate desire to story tell creates opportunities for exaggeration and hyperbole. As adults we can’t help but to stretch the truth; and even protect our integrity by calling our lies - ebellishments. Fortunately, story telling is often filled with white lies, ancedotes, and have a narrative setting allowing us to quickly identify this type of misinformation.
4. Satire or Parody
Smartly written satire and parodies can dupe even the best investigative journalists. Can you tell which ones of these is the official Twitter account of Donald Trump? You can find the answer below.
Humans are much better than AI at identifying satire and parody, but misinformation of this type takes time considerable event to authenticate. This is why we need your support. BTW, the first one is the official account.
False and misleading information is spread deliberately to deceive. This is the most sinister type of misinformation and includes: fraud, impersonation, spear phising, propaganda, and elaborate hoaxes with the intent to deceive you. The good news is that once fraud is indentified it can be quickly stopped. Each time disinformation is discovered our machine learning improves to protects you and the world from fraud.
6. Deepfakes & Shallowfakes
When artificial intelligence (AI) is used to maniuplate content it is very difficult to discern the deepfake from the truth. We use our own private blockchain to verify the origin of the content. With your support we can make our private blockchain available to news agencies across the world.
Why is misinformation so prevalent?
It's easy to create and influence people. Misinformation is particularly abundant on the web because it is less expensive to reach people versus traditional offline marketing. Much of the misinformation on the web is shared by people that do not know they are sharing misinformation. With your support we can stop misinformation before it goes viral.
What's at stake?
Your freedom of speech. If misinformation becomes so prevalent that we cannot trust the source of our information then the source will be censored. Those in power frequently use this misinformation to persuade. You have a responsibility to protect the truth, but it’s hard to be a vigilant fact checker all the time and that is where we come in. With your support you can help us fight misinformation on the web, social media, blogs, and even the dark web.